[Kindle ebook] Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses PDF

Ebook Library: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses PDF

By Joe Pulizzi

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“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau

Synopsis

The NEW Rulebook for Entrepreneurial Success
What's the surest way to startup failure? Follow old, outdated rules. 
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift? 
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creatin...